PETE TSCHUDY
CREATIVE DIRECTOR / ART DIRECTOR / WRITER / PHOTOGRAPHER
I’m a creative leader with 20 years of experience for global, national and start-up brands. Over the years, I’ve led teams creating traditional & digital brand advertising, connected retail experiences and everything in-between.
I currently lead the in-house creative team at Tally, a FinTech start-up and one of Forbes’ next billion-dollar companies. I actively helped Tally raise $80MM in 2022.
Prior to Tally, I lead the 150+ person global in-house creative team at Wayfair - overseeing creative and brand development across all marketing channels.
Before those gigs, I made music videos with Gronk & Big Papi. Had pucks fired at me by the USA Gold Medal Winning Women’s Hockey Team. Spent a week in a Macy’s window with comedian Mike Birbiglia. Hosted the world’s largest Nutella breakfast party on the Santa Monica Pier. Helped bring Red Sox fans closer to the game with virtual reality and built a mirror that helps you find the perfect pair of glasses. Along the way I’ve had the pleasure of working with countless consumer packaged goods, finance, entertainment and retail clients such as Tide, Gillette, Dunkin' Donuts, Downy, Virgin, NASCAR and Luxottica while working at some of the best agencies in the world including MullenLowe and Digitas.
My work has appeared in Times Square, during the Olympics and has been covered by media outlets, like BuzzFeed, USA Today, ESPN, The Washington Post, Adweek, and Esquire Magazine. I've won CLIO Awards for integrated campaigns and for best use of technology. I’ve won Webby's and been awarded the best social campaign by the The Boston Globe. I've created work for broadcast, websites, mobile apps, events, stunts, in-store environments, out-of-home, social media, print, video, and eCommerce. I've managed art directors, copywriters, UX designers, producers, project managers, freelancers and video editors. Typically, all at once.
And while some may think that’s great, what means the most to me is that I lead by example, play fair and never stop getting my hands dirty with my team. I bring experience, passion, charisma, and a never-give-up attitude that elicits the best out of my teams and colleagues.
In addition to my work, I am also a published photographer. My photos have appeared in various campaign work, ESPN The Magazine, USA Hockey Magazine, Northshore Magazine, This Old House Magazine and more. All photos featured in my work were shot by yours truly. I live on the Northshore of Massachusetts where you’ll find me chasing my 12-year-old son & 8-year-old daughter around with the camera any chance I can get.