LENSCRAFTERS / COMPLETE LOOK MIRROR

As anyone who wears glasses can tell you, shopping for a new pair can be downright painful. LensCrafters was looking for ways to help their customers feel more confident in their choice — for more purchases and fewer returns. We recognized an opportunity to reimagine what a mirror could do to aid in choice. The result was LensCrafters CompleteLook, an award-winning, digital mirror installation that brought to life LensCrafters’ commitment as a brand to innovating towards better sight for all.

Accolades: CLIO Image Awards - Best Use of Technology /  RED DOT Communication Design - Award for High Quality Design /  Creativity International - Digital Display - Plantinum / MITX - Best of Show & Best Use of Technology / AdWeek Project Isaac - Digital Retail Invention Category Winner / Digiday Retail Awards - Best Digital Retail Environment In-store / MediaPost Digital Out of Home Awards - Best Out of Home 

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CASE STUDY VIDEO

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