Boston Red SOx - KID NATION

The Red Sox Kid Nation program offers kids access to exclusive discounts, experiences, and events. The goal is to get children to Fenway early and often to create lifelong fans of "America's Most Beloved Ballpark." This integrated brand campaign helped create awareness and demand through TV spots, print, OOH, a website, social, and an opening day activation. Also, not a bad day at the office when your son gets to star in a Red Sox commercial and hug Wally.

BROADCAST - "WALLY" 

BROADCAST - "BACKPACK" 

BROADCAST - "HOT DOG" 

STADIUM POSTERS

WEBSITE

OPENING DAY ACTIVATION - "BASEBALL CARD"

SUITE COFFEE TABLE BOOK