TALLY- MAKING PEOPLE LESS STRESSED & BETTER OFF FINANCIALLY

Credit card debt is synonymous with stress. My mission at Tally is to build and scale a brand that helps to make people less stressed and better off financially - a mission I take to heart every day. While most financial brands feel stale and uptight, we’re on a different path. We choose to embrace the humanity of our members and put the power in their hands. Dare I say we make getting out of credit card debt fun? OK. That may be a stretch.

We turned Tally into one of the fastest growing fintech companies in the world and made Forbes’ next billion-dollar startup list. I grew the creative team from 1-10 almost overnight and built out functions to execute against all performance marketing and organic channels. We test, learn and test again. In the process, our new customer growth surged 30-50% MoM while decreasing CAC by 45%. And we did all of that while contributing to our latest fundraising round which brought in $80MM in 2022.